When it Comes to Science, We're in our Element.
How we do things will change with the conditions.
Who we are on the other hand, always stays the same.

Our People

Mary Rofael, MD
(216) 262-4554

A communications counselor and strategist, Mary Rofael, MD, has more than 20 years’ experience leading medical affairs, publications, and regulatory communications programs for innovative pharmaceutical, medical device, and biotechnology companies.

In the course of this work, Dr. Rofael has led the assessment of drug development plans and data for an extensive portfolio of therapies across numerous therapeutic areas and strategic challenges. She has evaluated data packages to identify and address potential clinical and regulatory hurdles, worked with clients to build credible and compelling messages and presentations, and trained client teams to manage issues and handle objections. She is an experienced facilitator with a focus on moderating communication strategy sessions.

Since 1998, Dr. Rofael served in several positions within ProEd. She founded ProEd’s regulatory division and, as Medical Director and Chief Strategic and Regulatory Officer, served as a trusted partner to more than 120 pharmaceutical, biotechnology, and medical device clients as they prepared for FDA Advisory Committee Meetings, EU oral hearings and other critical regulatory interactions. Over 16 years, Dr. Rofael built a team of in-house scientists and regulatory experts, designers and technology specialists, speaker coaches, and program managers who provide full-service support for FDA AdComs and other critical regulatory interactions. As Head of Scientific Services, she provided strategic direction, scientific consulting, and oversight for a division of ProEd that has developed and maintained more than 125 medical publication plans overall, and annually supports the development of more than 350 print and digital projects, including manuscripts, medical abstracts, and posters designed to improve patient outcomes.

Most recently, Dr. Rofael served as Chief Strategic Officer for the Healthcare Consultancy Group (HCG), developing communications strategies and solutions for clients of ProEd and its fellow HCG agencies (Chameleon, Health Science Communications, Hyphen Digital, ProEd Communications, and The Scienomics Group) to address the ever-increasing medical information needs of physicians and patients.

Currently, as President of ProEd Communications Inc., Dr. Rofael directs ProEd’s industry-leading medical affairs, publications, and regulatory communications divisions as well as the firm’s growing market access and development consulting services. She leads teams of MD, PharmD and PhD scientists, client service professionals, designers, and communications coaches to address our clients’ needs across audiences and therapeutic areas.

Scott Roberts, MBA
Executive Vice President, Global Market Access
(216) 378-8855

As the leader of ProEd’s Global Market Access practice, Scott Roberts, MBA, leverages more than 20 years of strategic consulting experience to direct market access and pricing strategies for pharmaceutical, medical device, and biological product companies. Mr. Roberts has developed innovative solutions for high-value, specialized medicines in oncology, immunology, neurology, and rare diseases as well as curative and gene therapies.

Before rejoining ProEd, Mr. Roberts spent 5 years in executive positions with Biogen, where he directed Global Market Access and Pricing Strategy, and led regional teams in Japan, Australia, and emerging markets. Under his direction, Biogen built a world-class market access organization able to align executives and key matrix functions from early asset development through maintenance and lifecycle management. He launched 6 products globally, leading negotiations with the German AMNOG system, Japan’s MHLW, and other challenging national payers worldwide.

Mr. Roberts’ previous experience includes 4 years developing pricing strategies at PriceSPective, and 5 years at leading brand commercialization and marketing programs at ProEd/HCG.

Mr. Roberts has an MBA from Boston University and undergraduate degrees in Engineering and Economics from Brown University.

Greg Connel
Senior Vice President, Strategic Communications
(216) 378-8860

Greg Connel leads the communications coaching function at ProEd, where he co-created a specialized training program for FDA advisory committee meetings. Since 2005 he has directed script development and issue management as well as presentation and Q&A training for more than 35 advisory committee teams. With more than 15 years of communications training experience, he has instructed more than 1,000 people to address regulatory authorities, media, colleagues, and other diverse audiences with confidence and poise.

Before joining ProEd, Mr. Connel was senior vice president and partner, general manager, at Fleishman-Hillard International Communications in Cleveland, Ohio, where he directed message and program development, led crisis communications teams, facilitated strategy and war games sessions, and provided local, national, and trade media relations counsel for clients in healthcare and other industries.

A former co-chair of the Fleishman-Hillard media council, Mr. Connel spent nearly a decade as a journalist. He was an Associated Press correspondent, business editor of Ohio’s largest suburban daily newspaper, associate editor of 2 construction industry magazines, and editor of the member newsletter for the National Association of Emergency Medical Technicians.

Mr. Connel received his bachelor of science degrees in journalism and marketing from Bowling Green State University in Bowling Green, Ohio.

Laura L. McCormick, PhD
Senior Vice President, Scientific Services
(216) 378-8911

Before joining ProEd, Laura L. McCormick, PhD, served as a senior research associate in the department of dermatology at Case Western Reserve University in Cleveland, Ohio, where she had previously served as a postdoctoral research associate and fellow. Her research interests there included the study of anti–TGF-β‚ antibody therapy, and gene therapy in a mouse model for scleroderma. Prior research experience, also at Case Western Reserve University, involved the development of bispecific antibody therapy for the treatment of bacterial lung infections in patients with cystic fibrosis.

A graduate of Youngstown State University in Youngstown, Ohio, Dr. McCormick earned a bachelor of science degree in applied science there before going on to complete postgraduate work at Ohio University in Athens, Ohio. Dr. McCormick earned her doctorate in biological sciences there, with a major in molecular and cellular biology. Her primary research area was cellular immunology.

Currently, Dr. McCormick is responsible for crafting high-quality scientific and medical communications, ensuring accuracy and reliability of scientific data, and keeping abreast of the current medical literature concerning products and indications within her purview. Dr. McCormick also provides strategic direction to her clients, ensuring consistent implementation of corporate strategy, and is responsible for establishing and maintaining faculty and client relationships.

Dr. McCormick brings a wealth of scientific knowledge and experience to all of the therapeutic areas we serve on behalf of our clients.

Allen D. McCrodden, MBA
Creative Group Supervisor
(216) 514-2882

Allen D. McCrodden, MBA, has worked in medical communications for the past 7 years. He is a talented artist with a track record of providing fresh, creative solutions and incorporating cutting-edge technologies and digital approaches. His skills include creative direction and multidisciplinary problem-solving resulting in comprehensive design solutions for a wide variety of clients and projects. Mr. McCrodden has extensive experience in all design channels from print to interactive to web to app development, and he manages a team of talented graphic artists with broad and varying skill sets.

Before joining ProEd, Mr. McCrodden served as art director for 7 years at Anthony Thomas Advertising, Inc., in Akron, Ohio. While there he was responsible for the direction and design of advertisements, sales collaterals, logos, websites, and interactive applications for a national client base, as well as the planning and execution of marketing and branding strategies.

Mr. McCrodden earned his bachelor of fine arts degree, with a concentration in graphic design, from the University of Michigan in Ann Arbor, Michigan, and his master of business administration degree from Case Western Reserve University in Cleveland, Ohio.

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