- We identify potential advocates, convert nonadvocates, and raise the status of existing advocates using a pyramid approach.
- We devise an advocacy development continuum to lay out the stages involved in advocacy development during the course of a drug's prelaunch, launch, and postlaunch.
- We invest in advocates through continual relationship-building activities.
Advocacy Development
- Regional consultant meetings
- Profiling
- Advisory Board meetings
- Advisory Councils
- Investigator meetings
- Constituent group relationships
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ProEd's completely integrated Marketing Program Components:
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